Responsibilities and Job Description:
*Plan and execute all digital marketing, email, social media and display advertising campaigns.
*Design, build and maintain our social media presence
*Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
*Identify trends and insights, and optimize spend and performance based on the insights
*Plan, execute, and measure experiments and conversion tests
*Collaborate with internal teams to create landing pages and optimize user experience
*Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
*Instrument conversion points and optimize user funnels
*Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
*Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
*Proficient in marketing research and statistical analysis
*Familiar with financial planning and strategy
- Health Insurance
- In-house Cafetaria
- Recreational Activities